about

Sound Money Capital is a digital asset investment firm. A bridge between traditional financial markets & crypto, we provide our clients with risk management and peace of mind.

ROB PRICE

Founder & CIO

Prior to Sound Money, Rob was the head of asset allocation for South Africa’s largest pension fund between 2016 and 2021, an institution with $25bn AUM.

A trained economist and CFA charter holder, Rob believes that the most important knowledge is not necessarily learnt in the classroom.

 

JESSE BLACK

Technical Advisor

Jesse is an Electrical and Systems Engineer who worked in the US Department of Defense for over 12 years. During this time, he managed multiple projects that were valued over $10mn. Jesse has a wealth of experience in program management, operations, and regulation. In the last 3 years Jesse has become an expert in the technical aspects of blockchain projects.

Sound Money Values

  • Long-term thinking

    In a world were short-term gratification is endemic, we focus on the long-term.

  • Independence

    We value our independence and are cautious of group think.

  • Relationships

    There is power in the compounding impact of long term relationships.

  • Mindfulness

    The quality of our mind determines the quality of our experience. Cultivating the right mindset achieves success in life and work.

INVEST WITH SOUND MONEY

We are open to international and accredited U.S. investors (including self-directed IRAs)